The blog

Notes from the work.

Stories from the projects we are building, the people behind them, and how a bartender ended up here. Written by me, as it happens.

Thirty Years Behind the Bar, and the Day AI Let Me Build What Was in My Head

Where I come from, the fall, the rebuild, and how a bartender ended up building systems with AI.

Erik Laine, the partner who pulled me into AI, and what fifteen years apart could not change.

What building a follow-up system for a Minnesota coatings company taught me about why good businesses lose jobs they should win.

Why Erik and I built real systems for real clients without taking a dollar, and what that year actually bought.